“The idea is that we could have a combined label that’s dynamic,” said Tom Pollock, GreenBlue’s director of strategic partnerships, noting the potential to also translate what they learn from how consumers are using the searchable tool into broader changes. “So if we have more data about what’s happening in recycling, in the recycling infrastructure, we can use that and share that with our partners so that we can make improvements.”
“It’s really challenging because as we see that occur, (we’re) operating at a national scale, so figuring out how to adapt to the different states while still communicating to a national market is complex.” – Karen Hagerman, Director, How2Recycle
“One really hot topic with the How2Recycle label, our membership and just recyclability in general is all the movement on policy to regulate recyclability messaging,” she said, referring to California’s S.B. 343 truth in labeling law coming into effect in 2024.