Who We Are and What We Believe

GreenBlue’s mission is to advance sustainable practices through education and collaboration, providing the necessary tools and resources for our stakeholders to take action.


The Sustainable Packaging Coalition is a membership-based collaborative that believes in the power of industry to make packaging more sustainable. As the leading voice on sustainable packaging, we are passionate about creating packaging that is good for people and good for the environment.



How2Recycle is a standardized labeling system that clearly communicates disposal instructions to the public. It involves a coalition of forward thinking brands who want their packaging to be recycled and are empowering consumers through smart packaging labels.



The Recycled Material Standard (RMS) enables participating brands and suppliers to celebrate their sustainability efforts that collectively advance the use of recycled materials. The standard establishes requirements necessary to assure accuracy and transparency of claims with the support of a robust third party certification system.




Navigate is the newest offering for members of the Sustainable Packaging Coalition. Our group of Navigate Advisors, comprised of industry thought leaders, provide expertise consulting in key areas to drive your sustainability goals forward.



How2Compost is the sister labeling system to How2Recycle. The two labeling systems are set up to comprehensively communicate disposal instructions to the public when an item has both recyclable and compostable packaging components.



CleanGredients is a database of chemical ingredients safe for humans and the environment. Ingredients listed in CleanGredients are evaluated against standards set by the EPA’s Safer Choice program, ensuring they can be used by formulators in products meeting the Safer Choice criteria.



CleanPackage is a project of the Sustainable Packaging Coalition created in partnership with ChemFORWARD, with the goal to accelerate the availability and adoption of safer alternative building block materials for packaging.


Collaborative Efforts Driving Change

One of GreenBlue’s most visible success stories rose from a collaborative to offer a clear, concise labeling system to better educate on the public about proper packaging disposal. Now over 10 years later, How2Recycle has over 700 members and 53,160 Labels issued.


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