As GreenBlue’s Marketing Communications Director, Barbara leads the Marketing & Communications team and oversees the organization’s marketing strategy, digital presence, media partnerships, and events in North America and Europe.
She plays a central role in advancing GreenBlue’s mission by aligning event programming, marketing campaigns, and thought leadership with the organization’s broader goals. Since joining the organization, she has played a key role in driving the significant growth of GreenBlue’s events and member community.
With over 25 years of event production experience, Barbara has held previous roles at Smithers Pira and Universidad Anáhuac. She holds a Juris Doctor and an LLM in Business Law, along with executive leadership training from Harvard University’s Professional & Executive Development programs.
When she’s not working to build a more sustainable future, Barbara can be found making music with her children — practicing piano, flute, trumpet, and cello through the Suzuki method — and supporting their journey through performances, orchestras, chamber music, competitions, and summer camps.
What is your why?
“Every action matters, every bit of warming matters. Every choice matters. So, now more than ever, everything that we do matters. And that is scary, but it also offers some hope because we have the opportunity to truly alter the future of our planet.”
– Dr. Katharine Hayhoe, Climate Scientist
My kids: I want them to group up in a livable planet and I want their kids to do the same.