Alejandra N. Anaya is a sustainability and compliance leader with deep expertise in sustainable and circular packaging, chemical policy, and environmental legislation, with a focus on translating regulatory complexity into practical, scalable business solutions.
She currently serves as Senior Manager of Sustainability & Compliance at Sephora, where she works hand in hand with her team to advance both consumer‑facing sustainability programs and regulatory compliance initiatives across North America. Her work includes programs like Sephora’s Beauty (Re)Purposed program, which drives in‑store collection of hard to recycle beauty empties to help close the loop, and supporting the growth and governance of Sephora’s Clean at Sephora and Planet Aware at Sephora seal programs—helping brands meet rigorous ingredient, packaging, sourcing, and transparency standards while making sustainability clearer for consumers.
Alejandra also leads the implementation of Sephora’s Public Chemical Compliance Policy, coordinating cross‑functional stakeholder engagement, education, and roadmap development to embed chemical management into core business operations and brand requirements. In parallel, she oversees compliance with a rapidly evolving Extended Producer Responsibility (EPR) landscape, managing the operational and data challenges created by fragmented, state‑by‑state requirements. She is actively developing scalable compliance processes while working closely with internal teams to influence packaging decisions based on EPR requirements, fee structures, and reporting obligations. Her approach centers on identifying opportunities to reduce overall business costs while transitioning to more sustainable packaging solutions, balancing regulatory compliance, environmental impact, and operational feasibility.
Previously, Alejandra was the inaugural Sustainability Manager for Burger King North America, where she built the company’s first sustainability governance framework, eliminated additive PFAS from all food packaging ahead of regulatory timelines, piloted reusable packaging systems, and reduced virgin plastic use while delivering cost savings for franchisees.
Alejandra brings a systems‑level, policy‑informed perspective on packaging sustainability, balancing environmental impact, equity, operational feasibility, and brand accountability. She is honored to support GreenBlue’s mission to advance just and sustainable materials management across industries.
She holds a degree from Emory University in International Political Economy.