helping peopleUse Wisely
Sustainable materials management
GreenBlue's mission is to foster the creation of a resilient system of commerce based on the principles of sustainable materials management – a concept that seeks to:
The old adage “waste not, want not” is more relevant now than ever. Use Wisely means that at each step of the production life cycle, we must seek to conserve material resources. The concept of dematerialization means combining various conservation strategies such as reducing the amount of materials needed to provide the function required, extending the service life of products, and eliminating the concept of waste by ensuring that there are robust markets to reutilize post industrial and post consumer materials.
Providing consumers with products and services that are safe for people and the environment is only possible if they are made out of safe materials. GreenBlue is developing information sharing tools to help manufacturers communicate with each other along the entire product value chain, enabling them to make more informed decisions about the chemicals and materials they use to manufacture products.
Recovering more value out of the materials economy is synergistically related to the principle of using materials wisely, because outputs from one part of an industrial system should be used as inputs to some other part of the system, so design issues impacting sourcing and end of life considerations start to become aligned.
Last month, four paint companies settled Federal Trade Commission charges that they made deceptive environmental claims, without adequate evidence to back up the claims. Among other things, the companies’ unqualified claims that…