Benefits of Responsible Forest Management
Marketplace Education on The Benefits of Responsible Forest Management
In 2017, GreenBlue was awarded a grant from the Sustainable Forestry Initiative to develop a campaign to educate brands about the benefits of responsible forest management. With this grant, GreenBlue (the parent nonprofit of the Forest Products Working Group) will develop a 4-part webinar series and educational campaign to enable brands to better communicate the benefits of responsible forest management to their customers.
The goal of this project is to educate brand owners that buying products derived from responsibly managed forests, in fact, has extraordinary environmental benefits and is an excellent opportunity to demonstrate a company’s commitment to sustainability. Buying from responsibly-managed forests means supporting forest owners, large and small, and are enhancing biodiversity, creating clean air and water, supporting renewable resources, and reducing impacts of climate change.
Utilizing multiple data sources including the SFI annual report and conservation outcomes, GreenBlue and its project partner, Sappi North American, designed and executed a communications campaign to: 1) educate brands about the benefits of responsible forest management; and, 2) enable brands to better communicate to customers, through storytelling, how these benefits support their sustainability goals.
The Benefits of Responsible Forest Management Webinar Schedule
Module 1: Responsible Forest Management in U.S. and Canada
Module 2: The Role of Forest Certification
Module 3: Supporting Family Woodland Owners
Module 4: Water, Climate Change & Biodiversity
This campaign was developed with a generous grant from the Sustainable Forestry Initiative and in partnership with Sappi North America
GreenBlue Official Position on Forest Certification
GreenBlue, nor any of its programs, endorses or promotes any specific forest certification system, label, or product. GreenBlue believes in an inclusive approach to forest certification, meaning that all credible certification systems have value as tools to recognize responsible forest management practices. GreenBlue recognizes that while there are similarities between forest certification systems, each has its own unique defining characteristics with which users should familiarize themselves.