I was at my local Aveda hair salon recently and spotted this shelf advertisement – touting not their product, but their packaging. Kudos to Aveda for making packaging sustainability part of their overall brand message! Coincidentally, we SPC staff have been talking around the office about the importance of brandowners telling their packaging sustainability story in a highly visible way as part of a good brand story. Has anyone seen other brands do something similar?
Spotted: Aveda’s In-Store Message on Sustainable Packaging
Sustainable Packaging Coalition Launches New Resource & Event Focused on Sustainable Packaging GoalsFeb 06, 2019