CHARLOTTESVILLE, VA., March 30, 2015 – WhiteWave Foods, a leading consumer packaged food and beverage company, is the latest to join the How2Recycle label program. WhiteWave will be using the label on its North American brands: Silk, So Delicious Dairy Free, Vega, Horizon, Wallaby Organic, Earthbound Farm, International Delight and Land O’Lakes*. WhiteWave Foods joins more than 45 other member companies currently using the How2Recycle label to ensure that consumers receive clear instructions on how to dispose of packaging materials.
“We are very excited to welcome WhiteWave Foods to How2Recycle,” said Kelly Cramer, Project Manager at the Sustainable Packaging Coalition. “People should keep their eyes out for the How2Recycle label across a variety of WhiteWave food and beverage products in the coming year.”
WhiteWave’s membership in How2Recycle reinforces the company’s commitment to promoting recycling and consumer education. WhiteWave works from the assumption that every material has a potential end-of-life scenario other than going to a landfill.
“One of the many ways WhiteWave is changing the way the world eats for the better® is through our commitment to sustainability,” says Wendy Behr, SVP, R&D and Sustainability. “We are constantly looking for ways to broaden our commitment to improving sustainability while educating consumers about how to responsibly dispose of our packaging materials. The How2Recycle label educates consumers about how to further reduce the environmental impact of our products and promote sustainability.”
The How2Recycle Label is a U.S.-based standardized labeling system that clearly communicates recycling instructions to the public. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website at www.How2Recycle.info.
Companies interested in joining the growing How2Recycle program can visit www.how2recycle.info/how2join/ or contact firstname.lastname@example.org.
ABOUT THE WHITEWAVE FOODS COMPANY
The WhiteWave Foods Company is a leading consumer packaged food and beverage company that manufactures, markets, distributes, and sells branded plant-based foods and beverages, coffee creamers and beverages, premium dairy products and organic produce throughout North America and Europe. The Company also holds a 49% ownership interest in a joint venture that manufactures, markets, distributes, and sells branded plant-based beverages in China. WhiteWave is focused on providing consumers with innovative, great-tasting food and beverage choices that meet their increasing desires for nutritious, flavorful, convenient, and responsibly-produced products. The Company’s widely-recognized, leading brands distributed in North America include Silk®, So Delicious® and Vega ® plant-based foods and beverages, International Delight® and LAND O LAKES®* coffee creamers and beverages, Horizon Organic® and Wallaby Organic® premium dairy products and Earthbound Farm® organic salads, fruits and vegetables. Its popular plant-based foods and beverages brands in Europe include Alpro® and Provamel®, and its plant-based beverages in China are sold under the Silk® ZhiPuMoFang® brand. To learn more about WhiteWave, visit www.whitewave.com.
*The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license.
Contact: Anne Elsea, email@example.com, 434.202.4847