CHARLOTTESVILLE, VA, FEBRUARY 20, 2017 — The How2Recycle program announced today that Disney Consumer Products and Interactive Media, the business segment of The Walt Disney Company that brings stories and characters to life through innovative and engaging physical products and digital experiences, is the newest member of its growing program.
Disney Consumer Products and Interactive Media will join more than 50 other member companies in using the How2Recycle label to educate consumers how to recycle product packaging. How2Recycle is an on-package recycling label program that gives clear, concise instructions to consumers about how to recycle a package.
“Kids are amazing, open-minded learners; by putting How2Recycle’s accurate and easy-to-understand recycling labels on their toy packaging, Disney is demonstrating a commitment to empowering the next generation of recyclers,” said Kelly Cramer, Senior Manager at Sustainable Packaging Coalition.
Today’s consumers, and the companies they buy from, share a common goal in that they want to recycle. The How2Recycle Label makes that easier by providing a clear labeling system that enables businesses to convey to consumers how to properly recycle a package. Companies interested in joining the quickly growing How2Recycle program can visit http://www.how2recycle.info/join or contact firstname.lastname@example.org.
The How2Recycle Label is a U.S.-based standardized labeling system that clearly communicates recycling instructions to the public. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website at www.How2Recycle.info.
ABOUT DISNEY CONSUMER PRODUCTS AND INTERACTIVE MEDIA
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.