GreenBlue Welcomes Command Packaging and High Liner Foods to the Growing How2Recycle Label

February 13, 2015

Command Packaging and High Liner Foods joined the How2Recycle Label program to bring awareness to the recyclability of their packaging. How2Recycle is a program of GreenBlue’s Sustainable Packaging Coalition aimed at providing consistent and transparent instructions to consumers on packaging recyclability.

Command Packaging, an innovative plastic bag manufacturer that uses post-consumer recycled plastic to make its reusable polyethylene bags, will carry How2Recycle’s Store Drop-off Label. The bag materials are sourced from recycled agricultural plastic from Command’s recycling facility, Encore Recycling. Command is a recipient of a sponsorship from the American Chemistry Council’s (ACC) Flexible Film Recycling Group (FFRG) for the use of the Store Drop-off Label.

“Command Packaging is pleased to be a partner in promoting the “How2Recycle” label. Command is the leader in using and promoting recycled content in plastic bags. The “How2Recycle” label will provide consumers clear information that our products can be recycled. This is helpful in our quest to demonstrate that plastic packaging can be recycled in a continuous loop making plastic a most valuable resource.” Pete Grande, CEO of Command Packaging and Encore Recycling said.

The Store Drop-off Label encourages consumers to take their flexible plastic bags, films, and wraps to local grocery or retail stores for recycling at end of use. Many consumers are not aware of the recyclability of plastic bags and other films and the on-package Store Drop-off Label aims to inform consumers of this while they are physically handling the package.

High Liner Foods will carry the label on its recognizable frozen seafood brands such as Fisher Boy and Sea Cuisine. The How2Recycle Label complements High Liner’s many sustainability efforts, including certified responsible sourcing.

Fisher Boy and Sea Cuisine frozen food boxes will carry the Widely Recycled Label, indicating that over 60% of the U.S. has access to recycle this packaging, which is not the case for all frozen food packaging. High Liner uses a unique technology called EarthCoating, a polyethylene alternative, which allows most of these packages to be recycled with other paperboard.

“High Liner Foods is delighted to partner with GreenBlue and to include the How2Recycle program on our packaging. We have been dedicated to ensuring our products use responsibly sourced seafood, and are actively working towards a similar goal for our packaging in the retail environment. As part of that effort, providing recycling information to the consumer is one important component of our overall sustainability goal,” says Bill DiMento, Director of Sustainability.

“Given Command’s commitment to recover difficult-to-recycle material and High Liner Foods’ dedication to responsible sourcing and recyclability, the How2Recycle Label is the perfect complement to their ongoing sustainability efforts. The How2Recycle Label will help encourage their customers’ recycling by directing them to the appropriate action and providing an informative website where they can ask questions and learn more,” said Anne Bedarf, SPC Senior Manager.

With the addition of Command Packaging and High Liner Foods, the How2Recycle Label program now has 33 member companies.

About How2Recycle

How2Recycle is a program of GreenBlue’s Sustainable Packaging Coalition (SPC). The SPC’s goal is for the How2Recycle Label to appear on the majority of consumer goods packaging by 2016 and to provide participating companies with detailed information regarding the recyclability of their packaging. Sponsorship opportunities are still available for the use of the Store Drop-off Label. Any company interested in joining How2Recycle should and contact Kelly Lahvic at

For How2Recycle program updates, please follow us on Twitter @How2Recycle.

About GreenBlue and the Sustainable Packaging Coalition

GreenBlue® is an environmental nonprofit dedicated to the sustainable use of materials in industry. The organization brings together key stakeholders to advance material innovation, education, and research that support continuous adoption of sustainable materials management practices in business. The organization’s Sustainable Packaging Coalition® is a membership group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions, and holds two conferences each year to further this goal. For more information follow us on Twitter @GreenBlueOrg.

About Command Packaging

Founded in1989, Command Packaging, a US manufacturer of retail, grocery and restaurant bags. The company prides itself on providing the highest quality and most environmentally friendly plastic bags to the nation’s top retailers and restaurants. Through its subsidiary, Encore Recycling, Command Packaging maintains a steadfast commitment to diverting more than 100 million pounds of agricultural plastic away from landfills each year into bag ban compliant, multiple-use, reusable bags. For more information please visit:

About High Liner Foods

High Liner Foods is the leading North American processor and marketer of value-added frozen seafood. Our retail branded products are sold throughout the United States, Canada and Mexico in most grocery and club stores. Following years of strong growth, High Liner Foods remains on a steady course to achieve our vision to be the leading supplier of frozen seafood in North America. In late 2010, High Liner Foods made a commitment to source all of its seafood from sustainable or responsible supply (wild caught or farmed) by the end of 2013. As of Dec 2013, we reached 99% of this goal.