Colgate-Palmolive joins How2Recycle Label Program

December 11, 2017

CHARLOTTESVILLE, VA, December 11, 2017 — People will soon see the How2Recycle® label on Colgate-Palmolive products in stores across the U.S., as part of the company’s goals to make packaging more recyclable and incorporate recycled content. Colgate-Palmolive owns many household brands such as Colgate, Palmolive, Tom’s of Maine, Softsoap, Suavitel, Irish Spring, Ajax, Murphy Oil Soap, Speed Stick, and more.

“We’re thrilled a company with such large international reach is committed to communicating accurate, harmonized recycling instructions on package,” said Caroline Cox, Project Associate, How2Recycle. “We’re excited to welcome Colgate-Palmolive to the How2Recycle labeling program and helping millions of individuals to recycle more, and better.”

Colgate-Palmolive will be introducing the label first on packaging for Suavitel fabric conditioner, Softsoap Earth Blends hand soap and bodywash, Hill’s Pet Nutrition treats, Murphy Oil Soap cleaner, and Ajax dish liquid.

“People rely on Colgate-Palmolive not only to provide them with great products, but also to be transparent with the information we provide,” said Anne Bedarf, Packaging Sustainability Manager for Colgate-Palmolive. “Encouraging consumers when it comes to recycling is a natural fit that supports our corporate commitments to sustainability.”

Colgate-Palmolive is also a member of the Sustainable Packaging Coalition, an organization of companies, government officials, and academics that are working to harness the power of industry to make packaging more sustainable.

Companies interested in joining How2Recycle can visit for more information or contact

The How2Recycle Label is a U.S.-based standardized labeling system that clearly communicates recycling instructions to the public. Over 90 companies and thousands of name brand products are carrying the How2Recycle label on products. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate’s global business, visit the Company’s website at To learn more about Colgate’s global oral health education program, Bright Smiles, Bright Futures™, please visit