Packaging Recovery Label System in Stores Now

We are excited to announce that the Packaging Recovery Label System—a voluntary label developed by GreenBlue’s Sustainable Packaging Coalition (SPC) to communicate to consumers how to recycle a package after its use—is officially in the marketplace!

Seventh Generation’s limited edition 180 oz. detergent bottle and new 22 oz. pre-wash spray both now carry the How 2 Recycle label. Both products are widely recycled, and carry the message to re-attach the cap and sprayer (respectively), as they are made of valuable and recyclable polypropylene. You can find these packages at Target stores. Check out the Seventh Generation blog on their participation.

Coming soon will be the label on REI’s Multi-Towels and Novara Bike Tubes, and an announcement of additional label pilot participants.

Please check out the website later this month, as we begin a consumer survey to help determine the success of this labeling pilot. We’d love to hear your feedback!

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