Love It or Lose It: Beauty and the Triple Bottom Line

President & CEO Lance Hosey recently delivered a keynote address at the Sustainable Brands 2012 conference on his latest book, The Shape of Green, which was released this past June. In his keynote, Lance makes the case for why beauty is inherent to sustainability and outlines core principles for the aesthetics of sustainable design. You can check out the presentation in its entirety below:

The original version of this video is available on the Sustainable Brands website.

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