In the Loop – Sustainable Brands ’15

In the loop SB15


Executive Director Nina Goodrich (front right) Digging in on Circular Economy at SB15sd. Nina says “It’s not well understood in US.” (Photo courtesy of ThinkStep)

This week, GreenBlue’s Executive Director Nina Goodrich headed across the U.S. to moderate at Sustainable Brands 2015. Sustainable Brands is one of the largest global conferences that answer the question: How can you successfully innovate your brand for sustainability?

Nina moderated the “How to Structure Effective Recycling and Reuse Initiatives: Case Studies of Innovative Partnerships” session within the Circular and Sharing Economies track. Nina regularly speaks about the Circular Economy at conferences and loves to educate industry and consumers about how the Circular Economy can boost sustainability in their lives.

Speakers in the session included:

Carrie Majeske Carrie Majeske Ford Motor Company

John Gardner John Gardner Novelis

Meagan Smith Meagan Smith PepsiCo

Geof Rochester Geof Rochester The Nature Conservancy

SBLiz Maw Liz Maw Net Impact

Darren Beck Darren Beck Sprint

Michael Meyer Michael Meyer Goodwill Industries …

Like what you hear? Email Nina at to discuss the Circular Economy further or tweet @GreenBlueOrg to tell us what you think!


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