Barbara joined GreenBlue in August 2016. She is in charge of orchestrating SPC’s established events; SPC Impact and SPC Advance, as well as new event launches. She also coordinates engagement and partnerships and participation at external events. Before joining GreenBlue, she was Conference Director with Smithers Pira/Pira International. During her time there, she was responsible for over sixty events in sustainability and emerging tech fields held in North America, Europe and Latin America. Prior to that, she worked as Director of Student Affairs and the Leadership Program at Universidad Anahuac. She holds a Juris Doctor and an LLM in Business Law from Universidad Anahuac in Mexico City. When she is not planning events, Barbara spends her time practicing piano, flute and cello with her three young children through the Suzuki method and discovering great food around her adopted home state of Wisconsin, perpetually waiting for summer to arrive.