(CHARLOTTESVILLE, Va., July 22, 2026) — The GreenBlue Board of Directors has welcomed two new members, Alejandra Anaya, senior manager of Sustainability & Compliance at Sephora, and Britt Staley, senior director of Innovation for Consumer Packaging North America at Smurfit Westrock. With their combined experience in sustainable packaging initiatives and regulatory compliance, Anaya and Staley will serve as strategic advisors advancing GreenBlue’s mission of building a regenerative, just, and sustainable materials economy.
Anaya and Staley join the Board as Smurfit Westrock’s Chris Davidson and Matt Thorsen step down after years of dedicated work in service of advancing sustainable packaging practices. GreenBlue is grateful to Davidson and Thorsen for their years of strategic guidance and industry insight during their service on the Board. GreenBlue looks forward to seeing the continued impact of Davidson and Thorsen’s leadership across our industry, and to all that Staley and Anaya will contribute during their tenures on GreenBlue’s Board.
“We’re proud to welcome Alejandra Anaya and Britt Staley to GreenBlue’s Board of Directors,” said GreenBlue Board President Matthew Realff. “Alejandra brings a sharp understanding of the regulatory and consumer-facing realities shaping sustainable packaging, and Britt brings deep experience generating and scaling innovation into sustainable packaging solutions. Their leadership will help GreenBlue serve its members as they shape the next era of sustainable packaging.”
Members of GreenBlue’s Board of Directors strategically guide the environmental nonprofit and its projects. The nonprofit’s flagship projects, the Sustainable Packaging Coalition and How2Recycle, represent more than 1,200 member organizations. With support from the Board of Directors, GreenBlue advances its mission through its members, providing them with the research, resources, and platforms they need to prioritize sustainable materials progress over any one organization’s agenda.
Today, GreenBlue’s Board comprises 12 independent members who contribute expertise from a diversity of roles across the packaging value chain to advance GreenBlue’s mission.
“I am thrilled and deeply honored to join the GreenBlue Board and support its mission to advance sustainable and just packaging systems,” Alejandra Anaya said. “As someone passionate about driving environmental impact through collaboration and practical solutions, I’m excited to contribute to the organization’s important work and help shape the future of packaging.”
“I’m excited to join the GreenBlue Board and help tackle the systems-level challenges that come with building a more circular economy,” Britt Staley said. “Throughout my career, I’ve always loved connecting ideas to real-world applications—translating customer needs into practical, scalable solutions across the value chain. I’m looking forward to contributing that perspective to help advance GreenBlue’s mission.”
About Alejandra Anaya
Alejandra N. Anaya is a sustainability and compliance leader with deep expertise in sustainable and circular packaging, chemical policy, and environmental legislation, with a focus on translating regulatory complexity into practical, scalable business solutions. She currently serves as Senior Manager of Sustainability & Compliance at Sephora, where she works with her team to advance consumer‑facing sustainability programs and regulatory compliance initiatives across North America. Her work includes programs like Sephora’s Beauty (Re)Purposed program, which drives in‑store collection of hard to recycle beauty empties to help close the loop, and supporting the growth and governance of Sephora’s Clean at Sephora and Planet Aware at Sephora seal programs—helping brands meet rigorous ingredient, packaging, sourcing, and transparency standards while making sustainability clearer for consumers.
Alejandra also leads the implementation of Sephora’s Public Chemical Compliance Policy and oversees compliance with a rapidly evolving Extended Producer Responsibility (EPR) landscape.
Previously, Alejandra was the inaugural Sustainability Manager for Burger King North America, where she built the company’s first sustainability governance framework, eliminated additive PFAS from all food packaging ahead of regulatory timelines, piloted reusable packaging systems, and reduced virgin plastic use while delivering cost savings for franchisees.
She holds a degree from Emory University in International Political Economy.
About Britt Staley
Britt Staley is Senior Director of Innovation for Consumer Packaging North America at Smurfit Westrock, based at the company’s Experience Center in Richmond, Virginia.
Her experience spans innovation, product development, commercialization, design, sales, marketing, and sustainability, with a focus on translating customer needs into practical, scalable packaging solutions.
In addition to serving on the Board of Directors of GreenBlue, Britt is active in community leadership with St. Catherine’s School and the Salvation Army of Central Virginia’s Red Shield Youth Center. Britt holds a B.S. from Georgetown University and an MBA from the University of Virginia Darden School of Business.
About GreenBlue
GreenBlue is an environmental nonprofit on a mission to accelerate the transition to a regenerative, just, and sustainable materials economy. GreenBlue is the parent nonprofit of seven projects, including the Sustainable Packaging Coalition, How2Recycle, and the Recycled Material Standard. Through these projects and their hundreds of members, GreenBlue strives to be the most reliable and accurate source of truth compelling the packaging value chain to construct environmentally regenerative, socially responsible systems. Learn more at greenblue.org.